I’ve always dreamed of setting up a business from my home computer and eventually turn it into a bustling business empire! Fortunately I managed to pick up Startup Company in a steam sale to give me some insight on what to expect. This article will tell you everything you need to know about this amazing early-access game!

Create Your CEO

Before creating your company you are now able to configure your CEO with two different bonus’s on offer.

Creating The Company

You’ll start off by picking a name for your company and then the type of website that you want to create. Each website type have a range of different features that you can pick from in order to provide content for your visitors.

Game Modes

There are two different game modes that you are able to pick from. One being easier than the other.

Investor Mode: This mode is considered easy as you are given a $15,000 upfront payment in order to start you website. Alongside this there a set milestones which give you bonus’s when you achieve them.

Bootstrapping Mode: In this mode you won’t be given any money to start your company with and must rely on loans in order to start. This is hard difficulty so investor mode must be completed beforehand.

Office and Hosting Space

There are currently 8 different buildings that are available for you to rent throughout the game. 5 of them are used for office space and the other 3 can be used for hosting.

At the beginning you will use the small building which comes with the space for 10 workstations and costs $3,000 a month rent. Details on all the buildings can be found below.

Office Buildings

Small Building – 10 Workstations, $10,000 upfront payment, $3,000/month.
Medium Building – 20 Workstations, $35,000 upfront payment, $6,000/month
Large Building – 80 Workstations, $100,000 upfront payment, $22,000/month
Skyscraper – 160 Workstations, $1,000,000 upfront payment, $180,000/month
The Headquarter – 350 Workstations, $10,000,000 upfront payment, $400,000/month

Hosting Space

Basement Hosting Building – 20c initial temperature, $20,000 upfront payment, $3,000/month
Medium Hosting Building – 15c initial temperature, $100,000 upfront payment, $6,000/month
Large Hosting Building – 10c initial temperature, $10,000,000 upfront payment, $245,000/month

Recruitment and Employees

After you have bought your first building you will want to place down some desks and hire some employee’s. There are a range of different employees all with different jobs to do in order to develop the website. Recruitment can be done through the recruitment tab on the employees menu.

Employee Types

Developers produce the components needed in order to make modules which can then be used to improve the website.

Designers produce graphical components which can be used to improve features. 

Researchers will enable you to research new features and upgrade the website frameworks to handle more improved features.

Lead Developer will create modules from the components created by the developers.

Sys Admins produce the components needed in order to improve hosting capabilities. This will allow more people to visit your website.

Sales Executives allow you to get paid for placing advertisements on your websites. This is currently the only way to earn money.

Marketers create components in order to make marketing materials to increase your viewer count.

Managers can be used in order to control production of multiple employees and give efficiency bonus’s to people under their control.

HR Managers control managers in order to give speed bonus’s to all employees under control of the managers. 


When searching for employees to pick, alongside picking the type of employee you can also look for different level candidates or search for different amounts of time. Changing these options will change the recruiting process cost.

In my opinion it is always best to recruit beginners as when trained up they will more often then not be better then employees who were recruited as experts. Changing the duration of the search will increase the number of applicants you get. When recruiting employees look for people with low wages and have a high skill cap, this is the grayed out percentage.

Company Benefits

Company benefits are a great way to increase the mood of your employees in order to make them more efficient at there job. The cost of each employee benefit will change depending on the amount of people you have employed.

The Website

When first clicking on the website you will be greeted by a stats page. This will show you everything you need to know about your websites progress. It includes a counter for visitors at any current time and how many of these are new visitors. It also shows how much income this website is making as well as the server usage that it requires.

Types of Websites and Features

There are currently 4 different website types that you are able to pick from; social media, streaming, video sharing and shopping platform. Each website type has its own set of features for you to add some being unique to the website type. Below are the list of features available to the social media website. 

 Base Features

Revenue Features


There are a bunch of different marketing methods that you can use including email, TV and banner ads. Each of these methods vary in price and attract different amounts of viewers. As you get further into the game you will be able to target these ad’s to different audiences with different interests.


Increasing your hosting output enables you to increase the amount of visitors that can get onto your site. At the start of the game the hosting capacity will only allow you to have a small amount of people visiting your site. The first way that you can improve this is through cloud servers. I do not recommend cloud servers as they are expensive to run and don’t give out much CU. However early on in the game you may want to invest in a couple of the smallest cloud servers.

The most efficient way to increase your server capacity is through buying a hosting building and creating your own servers. In order to get the most efficient set up you want to make it so that your webserver, database and cache output are all equal.

Hosting Servers

I didn’t do too much experimenting with the lower servers, just try to overclock them slightly without them overheating and it should provide enough hosting capabilities until you get to the advanced servers. You should make the switch to these as soon as possible as they are more cost and space efficient. In terms of hosting building layout this is the typical layout I went for, this allowed medium to high overclocking on all racks. However I think the great thing about this is its up to you to experiment and see what works for you.

Random Events, Loans and Investments

Website Going Viral

One of the best things that can happen to you in order to increase traffic to your company is going viral. This seems to happen randomly however for a short period of time you will experience a massive spike in traffic. Make sure that you have enough potential user space and the hosting capabilities to match!

DDoS Attack

Just as you thought everything was running smoothly, thats when the DDoS Attack hits. This will disable your servers for a short time causing you to lose users. Don’t worry however as these are rare occurrences and the user loss is minimal. 


So your starting to make the big bucks now eh? Whenever you are in profit from time to time you will receive an investment offer. In exchange for a small percentage of your company you will receive a high sum of money depending on the scale of the business. This can be great if you want to give your company a kick-start to the next level. 


If you find yourself running low on money then don’t be afraid to take out a loan. Used correctly a loan can take your company working from a garage to a bustling corporate building.  However be careful as taking out too many can cause you to get behind in your monthly payments and go bankrupt! 


This is probably the closest thing to end-game that this game has got. Compete with competitors and turn your business into an empire by eventually buying them out and sending their users over to one of your websites. However make sure that the competitor has the same website type that you have. 

I’ll make sure this guide is kept up to date as recent developer logs have shown there are some exciting changes to come! If you want to buy this game then check it out on Steam currently on sale for a measly £5.24! I hope you found this article useful, if you did then be sure to check out some of my other articles.